Until recently, limited attention was devoted to educational brand communication. Essentially, the actions focused on minimal communication during the pre-registration period, the programming of open days and others. But reality changes, and currently, the management teams of schools must face a wide and increasingly competitive offer and a demand, that of families, increasingly demanding and knowledgeable about what you want and what an educational centre expects.
Educational Communication and Marketing encompasses all activities related to the management of the image of the educational centre: from the processes and actions of dissemination of activities and educational offer, to the analysis of the educational environment, through the design of the Open Days, or the improvement of the admission processes or the maintenance of the link with the former students.
Currently, Communication and Educational Marketing have become a priority in the management and direction of schools. Communicating more and better the school’s educational project is no longer an option. It is a necessity.
D’EP Institut proposes the production of a strategic educational marketing and communication report for the school, which will provide a detailed diagnosis of the school’s different internal and external communication processes, design an information and communication architecture that strengthens and improves the satisfaction of the families of the centre, contributing to its loyalty, facilitating the management team and the faculty of the centre, tools and knowledge that facilitate autonomous management in the field of internal and external communication and provide a market perspective, which facilitates a strategic management.
In addition, D’EP Institut has extensive experience in supporting educational institutions in improving the communication of their projects through the design and implementation of communication campaigns and training in internal teams..
VRGreen Adventure is an innovative initiative to respond to the growing need to encourage pro-environmental attitudes in pupils from an early age. This project, co-funded by the Erasmus+ programme of the European Union, is led by the DEP Institut and created various educational materials for students to become agents of green change. Within the framework of the project, the following has been created:
The Cultura Universalis project aims to develop and test a series of culture-based creative activity workshops and an interactive online game to improve intercultural competence and prosocial attitude through art in children aged 7- 14, whose character and potential are still developing, so their receptivity to different stimuli is broader. Cultura Universalis aims to develop and test a series of culture-based creative activity workshops and an interactive online game to improve intercultural competence and prosocial attitude through art in children aged 7-14, the character and potential of those that are still developing, so their receptivity to different stimuli is broader. All the materials are organized through 7 themes:
Reference Point is an association that supports young people under guardianship, former wards, and/or at risk of exclusion in their emancipation process. During 2022 and 2023, D’EP Institut has supported the association in evaluating projects related to:
The Caja Navarra Foundation annually contributes to a fund aimed at forgotten humanitarian crises. D’EP Institut supported the management of the 2023 call for proposals, in which 8 entities applied, and three benefited: Manos Unidas, UNICEF, and ACNUR. Specifically, D’EP was responsible for preparing the materials for the jury, systematizing the evaluation criteria, collecting their contributions, and providing the results of their assessment.
D’EP Institut has facilitated the sessions promoted by the Advisory Council for Sustainable Development (CADS) to identify the 10 challenges for Sustainable Development (2022 edition - published in 2023) which have involved the participation of the Catalonia Alliance 2030. The task carried out by D’EP Institut has been the preparation of contents and materials for the sessions, their facilitation, and the analysis and presentation of conclusions. Prior to the first session, an online consultation was carried out with members of the Alliance to focus the debate In total, 4 sessions have been held, each lasting approximately 4 hours. You can consult the report at: https://cads.gencat.cat/web/.content/Documents/Informes/2023/10-REPTES-15_09_23-ACCESSIBLE.pdf
DE’P Institut has developed the "Practical Guide for the Evaluation of Local Health Plans" (PLS) at the request of the Barcelona Provincial Council, in order to have a document that facilitates evaluation and, therefore, assesses the achievement of the set objectives. The guide provides guidelines for planning and carrying out the monitoring and evaluation of the PLS, and also makes recommendations on the dissemination of the results obtained. It is structured into 6 chapters, and in the last one, a list of 10 basic principles to consider in the monitoring and/or evaluation of a PLS is offered. For more information: https://llibreria.diba.cat/cat/llibre/guia-practica-d-avaluacio-d-un-pla-local-de-salut_69070
