DEP evaluates the impact of the Barcelona Open Banc Sabadell (65th Trofeo Conde de Godó)
From 22 to 30 April a new edition of the Barcelona Open Banc Sabadell was held in Barcelona. It is the most important tennis tournament in Catalonia with 95,000 attendees during the nine days of competition.
DEP Institut is responsible for carrying out the impact assessment, and combined both face-to-face and online interviews for gathering profile data, cost and satisfaction of the spectators. So, the study will analize more than 350 interviews carried out during the competition to attendees invited by companies, individuals and sponsors and more than 950 questionnaires emailed to spectators who bought their tickets online.
Data from the study will provide evidences on the impact of the organisation and development of the tournament on the city and the rest of the territory, which has been held since 1953 at the premises of Real Club de Tenis Barcelona 1899.